If you have an online store, to make it ultimately successful, you need to make it as accessible to as many people as possible. The first thing that you need to look at is the various disabilities that people who may look at your website may have. Such disabilities would be visually impaired, hearing impaired, or physical disabled.
Your website should have its text where it is easily seen by all. While most visually impaired people will have something on their computers to help with this, it makes it easier on them if you make your text a little bigger so that everyone can see. You may also want to make the colors more vivid instead of just having a white or black background. Many people will see the colors and this will catch their attention.
Making an audio recording of the text will also aid in making your website more accessible to people with hearing disabilities. This could be just a text reading, video streaming, podcast, or music streaming.
People with physical disabilities may have problems using a standard computer. When they are able to, your website should be as user friendly as possible. One way to do this is to provide a skip link on certain items. This will help the user by letting them skip things that they know that they will not need or use. This helps them save time and it makes their use of your website more user friendly. If you are browsing for fun, you don’t want to get fed up looking at things that you don’t want to look at. You should be able to go straight to what you want to look at without wasting time. For people who can’t sit up or look at the screen for long, this is a life saver.
You can also make it more accessible by titling all pages so that people know where to navigate to. You can also provide a search bar so that people can type in what they are looking for and find it on your website.
As you can see, making your website more accessible means looking at all aspects of your website and seeing ways to make it more user friendly for everyone.